A week-long branding and motion design workshop focused on creating a visual identity for an eco-friendly transportation brand. Working within a constantly evolving brief, we were challenged with a series of unexpected constraints, fictional partnerships, and disruptive events throughout the week. New elements could appear at any moment, from unexpected brand collaborations such as a fictitious Durex partnership to events like a data breach. Each new situation required us to quickly adapt, rethink, and develop the identity while maintaining a coherent visual system. The project explored branding, graphic design, and motion, from the development of the visual identity to its application through animated elements and responses to these evolving situations. The changing constraints became an integral part of the creative process, pushing us to experiment with different approaches and find flexible solutions within a defined visual language.